990,000 usd
Imagine starting your morning with a panoramic view of Istanbul’s skyline, sipping coffee on your private balcony in a home that combines world-class architecture, cutting-edge technology, and unmatched comfort. That’s the promise of 1679—a new-age vertical city located in the vibrant heart of Maslak. More than a residential project, ETRO is a comprehensive branded residence Istanbul concept, created for modern professionals, discerning families, and smart investors.
In this in-depth guide, we’ll take a detailed look at everything this prestigious development offers: its unbeatable location, lifestyle-enhancing features, apartment layouts, investment value, and how it positions itself as the future of Maslak luxury property investment.
Branded residences are transforming the real estate landscape of Istanbul. These aren’t just homes; they’re living experiences curated by a brand's commitment to quality, luxury, and innovation. The concept blends the prestige of five-star hospitality with the comfort of private homeownership.
ETRO Residences captures this evolution perfectly. With its luxury apartments for sale in Maslak, it’s not only offering high-end finishes and premium amenities but also aligning with global standards of branded urban living. This makes ETRO one of the most talked-about branded residences Istanbul developments in recent years.
Buyers are no longer looking for just square meters—they want value, location, technology, and a lifestyle that fits their aspirations. ETRO checks all these boxes.
If Istanbul is Turkey’s economic engine, then Maslak is the fuel that drives it. Located on the European side, Maslak is Istanbul’s equivalent of Manhattan—a place where modern skyscrapers, top corporations, luxury dining, and upscale residential projects converge. It’s no surprise that this area has become a magnet for local and international property investors.
ETRO Residences leverages this vibrant setting to provide luxury living with real value. In Maslak, your neighbors aren't just residents—they're innovators, executives, artists, and entrepreneurs.
What truly sets Maslak apart is its seamless blend of work and life. During the day, the area is buzzing with corporate energy. At night, it transforms into a lively cultural and dining hub. Imagine walking from your residence to a Michelin-inspired restaurant or finishing a Zoom call in your coworking lounge before catching a show at the nearby performing arts center.
Connectivity is the cherry on top:
Minutes to Metro M2
Direct access to TEM Highway
Quick reach to Levent, Şişli, and FSM Bridge
Only 30–35 minutes to Istanbul Airport
No wonder Maslak is in high demand among luxury apartment buyers.
Being under the administration of Sariyer Municipality gives ETRO an extra edge. Sariyer is synonymous with cleanliness, safety, and order—qualities that enhance both living standards and property values.
Sariyer is known for:
Reliable public services
Family-friendly urban planning
Green spaces and cultural initiatives
Top-rated schools and healthcare facilities
This ensures not only peace of mind for residents but also long-term sustainability and security for investors in Maslak luxury property investment.
Spanning 11,670 square meters, ETRO Residences is not just a place to live—it’s a vertical city. The development optimizes urban space through a smart mixed-use masterplan, integrating residential, commercial, and lifestyle needs within a single high-rise structure.
This isn't a random assortment of apartments and shops—every inch is curated to enhance flow, accessibility, and livability. Landscaped walkways, resident-only zones, and open-air terraces bring a refreshing balance between community and privacy.
This makes ETRO not only architecturally stunning but also functionally efficient—a true evolution of urban living in Maslak.
ETRO Residences makes a bold statement with its single, iconic 41-floor tower. Designed by leading Turkish architects, the building features a clean, geometric silhouette, reflective glass facades, and natural materials like stone and wood for a timeless yet contemporary look.
It’s built to impress—but also to endure. The structure complies with the highest standards of earthquake resistance and energy efficiency, combining form with safety.
At 41 stories, ETRO towers above most Maslak buildings, offering 360-degree views of:
The Bosphorus
Belgrad Forest
Istanbul’s financial district skyline
This makes every balcony a front-row seat to Istanbul’s ever-evolving story.
ETRO includes 524 carefully crafted residential units, each designed to meet diverse lifestyle needs—from single professionals to large families. Every apartment is infused with natural light, thanks to floor-to-ceiling windows and open-plan living concepts.
Beyond living spaces, ETRO features:
71 Office Units: Tailored for consultants, entrepreneurs, and boutique firms
54 Retail Spaces: Perfect for cafes, boutiques, salons, and lifestyle brands
This mixed-use format supports a walk-to-everything lifestyle and offers built-in demand for commercial tenants, maximizing rental returns and reducing vacancy risk.
At 1679, there’s a unit for every lifestyle. Whether you're a solo professional, a couple building a new life, or a family that values both space and sophistication, the project offers a versatile selection of apartments designed to meet your needs while delivering lasting investment value.
The 1+1 units at ETRO are anything but basic. These apartments are intelligently designed to maximize space, light, and function. Perfect for executives, digital nomads, or frequent travelers, they offer:
Spacious open-plan living
Built-in wardrobes and smart storage solutions
Integrated kitchens with premium appliances
Floor-to-ceiling windows offering natural light and stunning city views
Smart home tech for remote climate and security control
With compact luxury as the guiding principle, the 1+1 apartments feel much larger than their size. These units are in high demand for short-term rentals, corporate leasing, or Airbnb-style hosting, making them ideal for investors seeking a 6–8% rental yield.
The 2+1 layouts offer the best of both worlds—enough room for comfort, but still easy to manage. These are a popular choice among remote professionals, young families, and investors who want flexible rental options.
Features include:
Separate living and sleeping quarters for privacy
A dedicated room that can serve as an office or nursery
Large balconies for enjoying Istanbul’s views
Modern kitchens with stone countertops and high-end cabinetry
Master bedrooms with en-suite bathrooms
These apartments are incredibly versatile, suitable for both long-term living and premium corporate rentals, especially with Maslak’s increasing demand for executive housing.
If you’re looking for a true home in the city—a place where your family can grow, thrive, and enjoy luxury living—then the 3+1 apartments are for you. These are the crown jewels of ETRO’s residential offerings.
Highlights:
Expansive living rooms ideal for hosting and family gatherings
Multiple bathrooms with spa-inspired finishes
Separate utility and laundry areas
Spacious bedrooms with walk-in closets
Corner units with panoramic city or forest views
These units appeal to buyers seeking a long-term residence, as well as high-net-worth individuals looking for a valuable asset in Istanbul’s most prestigious business district.
Step inside any ETRO apartment, and you’re immediately greeted by elegance, simplicity, and functionality. The interiors are curated to reflect modern European luxury with Turkish sensibility.
Design Features:
Warm, neutral tones to promote calm and comfort
Italian ceramic flooring in wet areas
Engineered wood or parquet in living areas
High ceilings for a sense of openness
Premium doors and hardware imported from Europe
Smart Living Elements:
Integrated smart panels for controlling lighting, climate, and blinds
Built-in sound systems compatible with Alexa/Google Assistant
Motion-sensor lighting in hallways and closets
Video intercom with mobile app access
The emphasis is on livable luxury—you feel it in the finishes, the textures, and even the acoustics. Whether you’re hosting guests or enjoying a quiet night in, ETRO interiors make every moment feel special.
At ETRO Residences, amenities aren't just an afterthought—they're a core part of the lifestyle offering. Every feature is designed to enhance residents' daily lives, combining convenience, wellness, and community.
Indoor Heated Swimming Pool: Available year-round with spa-inspired surroundings.
State-of-the-Art Fitness Center: Outfitted with Technogym equipment, yoga studios, and personal training options.
Spa, Sauna, and Steam Rooms: Designed for post-workout recovery or weekend relaxation.
Wellness Lounge: Ideal for stretching, meditation, or simply reading in peace.
These facilities rival five-star hotels and add enormous appeal for residents and potential tenants alike.
The on-site coworking lounges and meeting rooms are a game-changer for professionals and entrepreneurs. No more commuting to distant offices—everything you need is within reach.
High-speed internet
Private meeting rooms
Coffee stations and communal seating
Printing and mail services
This adds another dimension to ETRO’s appeal for remote workers and start-up founders based in Istanbul’s business hub.
24/7 Concierge
Valet Parking
Housekeeping on demand
Package receiving and storage
Private driver and airport shuttle options
All these services are seamlessly integrated into daily life, offering luxury, safety, and personalized attention.
ETRO Residences embraces modern living through comprehensive smart tech. Each apartment is pre-installed with intelligent systems that put control literally at your fingertips.
In-Apartment Features:
Smart Thermostats
Keyless Entry via App or Card
Motion-sensitive Lighting
Voice-Controlled Blinds & Media
Building-Wide Systems:
Centralized Building Management System (BMS)
Fire and Earthquake Safety Sensors
Energy Efficiency Monitoring
Solar panels and rainwater recycling
These integrations not only reduce monthly energy costs but also future-proof the property, aligning with global luxury real estate trends.
One of the standout features of 1679 is its true mixed-use design, which makes it far more than just a residential development. By integrating residential apartments, offices, and retail spaces into one seamless vertical concept, ETRO creates an entire ecosystem where people can live, work, and socialize—all without leaving the building.
Designed with the modern entrepreneur and business executive in mind, these offices are tailored for:
Startups and scale-ups seeking prestigious addresses
Consultants and professionals looking for boutique private offices
International firms establishing satellite branches in Istanbul
Each office benefits from:
Open-plan flexibility
High-speed internet connectivity
Access to business lounges, meeting rooms, and parking
Proximity to other corporate hubs in Maslak
These features increase demand and ensure high rental income potential for owners of commercial office units.
Retail units in ETRO are positioned strategically along the podium levels and public walkways, ensuring maximum foot traffic from both residents and visitors. Whether it’s a cozy café, a fashion boutique, a beauty salon, or a premium service store, these retail spaces are the foundation of a self-sustained mini-city.
Why invest in retail at ETRO?
Built-in client base from 524 apartments and 71 offices
High demand for upscale retail in Maslak
Prime street visibility and pedestrian access
Strong long-term passive income potential
Together, these commercial features transform ETRO into a revenue-generating asset that provides ongoing financial return and value appreciation.
Location is everything in real estate—and ETRO’s accessibility makes it one of the most connected luxury properties in all of Istanbul. Whether you're a commuter, a frequent traveler, or someone who enjoys the convenience of city living, ETRO’s location in Maslak places you at the center of it all.
2 Minutes from Metro M2 Station: Direct access to Istanbul’s rapid transit system, connecting you to Levent, Şişli, Taksim, and more.
TEM Highway Access: Istanbul’s main highway system is just around the corner, making car travel efficient across the city.
Proximity to Major Business Zones: Levent, 4th Levent, and Şişli are reachable in under 10 minutes.
30–35 Minutes to Istanbul Airport: Perfect for international business professionals and frequent travelers.
Public Bus and Taxi Access: Dozens of lines available just outside the building.
Pedestrian and Bike-Friendly Environment: Tree-lined sidewalks and designated bike paths add to the comfort of daily commuting.
This level of connectivity boosts both residential comfort and rental value, which is critical for maximizing ROI in Maslak luxury property investment.
Let’s get into the numbers—because while luxury and lifestyle are important, smart investors always ask: “What’s the return?” ETRO answers that with confidence. It offers one of the most promising ROI profiles in the Istanbul real estate market.
1+1 units regularly yield between 6% to 8% annually in rent.
2+1 and 3+1 units appeal to long-term corporate tenants and families, ensuring consistent occupancy.
Commercial units (offices and retail) deliver passive income with minimal vacancy due to strong in-house demand.
Maslak is one of the few Istanbul districts where property values have increased over 100% in the past five years. With new developments limited by space and growing corporate migration into the area, future appreciation is expected to remain strong.
For international buyers, ETRO offers the opportunity to qualify for Turkish citizenship by purchasing property valued at $400,000 USD or more. This adds additional incentive for global investors who seek both lifestyle benefits and passport advantages.
Key benefits include:
Visa-free or visa-on-arrival access to 110+ countries
Dual citizenship options
Full property ownership rights
Family inclusion in citizenship application
Who should consider purchasing at ETRO Residences? Whether for personal use or investment, ETRO is uniquely suited for:
Young Professionals: Enjoy luxury living with work-from-home convenience.
Corporate Executives: Live close to business centers with hotel-level amenities.
Small and Growing Families: Secure a spacious home with access to schools and green areas.
Frequent Travelers and Expats: Easy access to the airport, global-standard living conditions.
Real Estate Investors: Maximize rental yields and long-term appreciation.
Entrepreneurs: Use retail or office units to grow your brand in a high-traffic, upscale location.
With multiple new developments rising in Maslak, why is ETRO Residences consistently positioned as a top-tier project? Let’s break down a comparison between ETRO and other nearby high-end residential options in the district.
| Feature | ETRO Residences | Other Maslak Projects |
|---|---|---|
| Design | Iconic 41-floor single tower | Multiple mid-rise towers |
| Smart Home Integration | Full, built-in smart tech | Partial or optional upgrades |
| Mixed-Use Concept | Residential + Office + Retail | Mostly residential |
| Amenities | 5-star hotel level | Standard residential |
| Investment ROI | High (6-8% rentals) | Moderate (3-5% rentals) |
| Views | Bosphorus + Forest + City | Limited or partial |
| Transportation Access | 2 mins to Metro M2, TEM access | Longer commutes |
The chart shows that ETRO offers more value, more convenience, and more long-term gain compared to its competitors. Investors looking for branded residences in Istanbul with a guaranteed lifestyle upgrade and appreciation potential are consistently choosing ETRO.
Luxury doesn’t have to come at the cost of sustainability. ETRO proves that premium living and environmental responsibility can go hand-in-hand.
Here’s how the project integrates green planning and energy-efficient design:
Solar Panel Systems: Support common area lighting and reduce operational costs.
Rainwater Harvesting: Used for garden irrigation and exterior cleaning.
Low-Emission Building Materials: Including double-glazed glass and certified paints.
Rooftop Green Spaces: Improve thermal insulation and create outdoor community zones.
Energy-Efficient Elevators and Lighting: Reduce carbon footprint and lower monthly dues.
Natural Ventilation Planning: Minimizes reliance on artificial cooling and heating.
These features do more than just help the planet—they also reduce monthly energy bills, increase building lifespan, and attract eco-conscious tenants and buyers.
Still wondering if ETRO is worth the investment? Let’s summarize why it stands out among all the luxury apartments for sale in Maslak and across Istanbul.
✅ Prime Location in Maslak’s most connected corner
✅ Iconic Architecture that defines the skyline
✅ Mixed-Use Project combining lifestyle, commerce, and residence
✅ Branded Living Experience that matches five-star standards
✅ Smart Home Integration in every unit
✅ Top-Tier Amenities from wellness centers to coworking spaces
✅ High ROI and Rental Yields with growing market demand
✅ Eligibility for Turkish Citizenship through real estate investment
✅ Eco-Friendly and Sustainable Design
✅ Peace of Mind under Sariyer Municipality's trusted governance
For those who want more than just a place to sleep—for those who want a city within a building, a lifestyle designed around them, and an investment that grows year after year, ETRO Residences is the ultimate choice.
1679 isn’t just a property. It’s a vision of the future—where luxury, location, and lifestyle converge into one bold statement of modern urban living. Set in the heart of Maslak, governed by the elite Sariyer Municipality, and powered by cutting-edge smart home features, this development redefines what it means to live well in Istanbul.
Whether you’re buying your first luxury home, expanding your real estate portfolio, or relocating to Istanbul for new opportunities, ETRO offers a foundation you can trust—and a lifestyle you’ll love.
It’s not just about square meters—it’s about making every moment count in a residence that gives you everything you need, all in one vertical city.
06-2026
installment
| Number of rooms | Min Space | Min Price |
|---|---|---|
| 1 + 1 | 101 m² | 990,000 usd |
| 2 + 1 | 145 m² | 1,824,000 usd |
| 3 + 1 | 211 m² | 2,435,000 usd |
